Articles in the Trends Category
Business, Headline, Science, Trends »
The Time Paradox
Individual time perspective shapes your life and is shaped by the world around you.
People turned to make a decision on
memories > past orientated
situation/stimulation -> present orientated
anticipated consequences > future orientated
Philip Zimbardo at lectures@google
Different types of reactions: “marsh mellows test”
Very nice the children which are waiting for getting two marsh mellows. See this reactions and predict this on meetings and your own decisions.
The test shows the link between IF & THEN.
More in details on his blog: http://www.thetimeparadox.com/
“If you are a decision maker, then you need to read …
Business, Headline, Trends »
Bernardo A. Huberman and Gabor Szabo from the Social Computing Lab of the HP Labs in Palo Alto, CA analysed and formed a method for accurately predicting the long time popularity of online content.
This starts from the early measurements of user’s access of two example portals Youtube.com & Digg.com
They can predict with the measurement of views and votes on the content the long-term dynamics of individual submissions.
The evolution of submission popularity can be described by a linear model:
This could we also enhance by view, clicks, leads, sales, tpv, cpa, cpm.. every transaction-method to focus and fasten the predicted results.
Predictions …
Trends »
Business, Featured, Trends »
Every Year again we start the planning process for the business strategy and there details to achive our goals and motivate our staff and customers.
We prevent the ultimate oustanding stand-alone company Offer *g
focusing on the customer needs,
differentiation from competitors
on lowering costs
so yes we can
get our company healthy & growing
We develop our Business Strategy with:
We need to know:
–Who are our customers?
–What needs of our customers
do we want to fullfil?
–With what tools do we plan to fullfill our
customers needs?
We need Action Plans to be clear about:
–What …
Business, Headline, Trends »
The Social Media Marketing survey last month, highlighted yesterday at eMarketer and outlines the benefits that marketing executives expected:
A number of 137 Executives surveyed by the Marketing Executives Networking Group (MENG),
85.4% cited customer engagement as the main benefit of social media marketing.
This shows some different approach for the Customer Service Groups:
We have to combine the
Detailored Social Media Marketing for Social Communities with our
Customer Service and Friends from the Service Units to prevent a better and more “detailored” direct customer communication WITH the crowd. From my side we have to combine both …
Business, Featured, Trends »
This major keytrend 4GM is the integration of mobile devices within our daily environment.
4 Layers of mobile evolution:
1. Communication Layer
We use our Mobiles for communication like voice, sms, mms, instant messaging, microblogging or VoIP.
2. Content Layer (Entertainment)
The Mobile combines all multimedia devices of the future. Music, Gaming, TV, Internet and shifts from web2.0 to mobile2.0
3. Transaction Layer (Sevice) 2009
innovative transmittertechnologies like Bluetooth, NFC oder RFID will enhance the mobile devices with functions to interact with our environment in both ways for customers and companies.
4. Intelligence Layer (Context) 2011-
the next step …
