Articles in the Business Category
Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In 2005 he was named one of Time Magazine’s 100 Most Influential People. He is the author of two books, The Tipping Point: How Little Things Make a Big Difference (2000) and Blink: The Power of Thinking Without Thinking (2005), both of which were number one New York Times bestsellers.
First, it is hard work. To become an expert in a field, one needs at least about 10,000 hours of labor. Examples Bill Gates has also worked …
London Business School, the Daily Telegraph and Google via Youtube Channel are partnering to provide unique bite-sized insights contributed by some of the UK’s leading organisations.
Drawing inspiration from successful leaders becomes critical. They invite you to watch, engage and debate with the Survival of the Fastest community. Join at http://www.youtube.com/user/survivalofthefastest
Guy Phillipson, CEO, Internet Advertising Bureau -
Balancing online and offline media spend
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2/3 regularly watching TV while surfing the internet
online is the entertainment channel
TV & online is a golden combination
The quest for brand differentiation
we see 3000 Brandmessages a day.
How can we differenciate good advertising
the Internet is a two Way Advertising Street.
not a high cost …
Some key bullets from this interview.
Marissa Mayer Google on key areas of technology & organizational structures
If you have someone who’s smart, who doesn’t get things done, that’s a problem.
We like to work with really small teams.
the voice breakthrough will probably happen in the next five years
The Pulitzer Prize-winning authors of The Ants render the extraordinary lives of the social insects in this visually spectacular volume.
Bert Hölldobler is Foundation Professor at Arizona State University and the recipient of numerous awards, including the Pulitzer Prize and the Leibniz Prize. He lives in Arizona and Germany.
Edward O. Wilson, a Harvard professor for nearly five decades, is the author of more than twenty books and the recipient of two Pulitzer Prizes and the National Medal of Science. He lives in Lexington, Massachusetts.
The Superorganism promises to be one of the most important scientific works …
The Time Paradox
Individual time perspective shapes your life and is shaped by the world around you.
People turned to make a decision on
memories > past orientated
situation/stimulation -> present orientated
anticipated consequences > future orientated
Philip Zimbardo at lectures@google
Different types of reactions: “marsh mellows test”
Very nice the children which are waiting for getting two marsh mellows. See this reactions and predict this on meetings and your own decisions.
The test shows the link between IF & THEN.
More in details on his blog: http://www.thetimeparadox.com/
“If you are a decision maker, then you need to read …