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Articles tagged with: Advertiser

Business, Headline, Trends »

[6 Jan 2009 | No Comment | ]
maximize Profit with 30 days predicted popularity of online Advertisements

Bernardo A. Huberman and Gabor Szabo from the Social Computing Lab of the HP Labs in Palo Alto, CA analysed and formed a method for accurately predicting the long time popularity of online content.
This starts from the early measurements of user’s access of two example portals Youtube.com & Digg.com
They can predict with the measurement of views and votes on the content the long-term dynamics of individual submissions.
The evolution of submission popularity can be described by a linear model:

This could we also enhance by view, clicks, leads, sales, tpv, cpa, cpm.. every transaction-method to focus and fasten the predicted results.
Predictions …

Business, Featured »

[2 Jan 2009 | No Comment | ]
DemoCase: a 2009 Marketing Magazin - now at Issuu.com

This is a Demonstration Case which shows a fast export of the zanox Blog to an online Magazin format at Issuu.com. It opens a wide range of opportunities for whitepapers, Wiki-Enhancements, FAQ, Inside News & Details. Its an old idea with a fresh implementation.
The included Audio Podcast is just an example from Tony (SEM Couch) to demonstrate the podcast overlay over this issuu.com presentation which i have prepared. It should show, that it is easily possible to talk about the current magazin paralell. For me a nice side effect of …