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Articles tagged with: Ceo

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[21 Apr 2009 | No Comment | ]
Balancing online and offline media spend | Only the fastest will survive

London Business School, the Daily Telegraph and Google via Youtube Channel are partnering to provide unique bite-sized insights contributed by some of the UK’s leading organisations.

Drawing inspiration from successful leaders becomes critical. They invite you to watch, engage and debate with the Survival of the Fastest community. Join at http://www.youtube.com/user/survivalofthefastest 
Guy Phillipson, CEO, Internet Advertising Bureau -
Balancing online and offline media spend

Keyfacts: 

2/3 regularly watching TV while surfing the internet
online is the entertainment channel
TV & online is a golden combination

 
The quest for brand differentiation

Keyfacts:

we see 3000 Brandmessages a day.
How can we differenciate good advertising
the Internet is a two Way Advertising Street.
not a high cost …

Business »

[10 Dez 2008 | No Comment | ]

a great article on how the performance of a CEO could be enhanced & measured.

Leadership
Business processes
Giving employees a voice
 

Ben W. Heineman, Jr.  The Fatal Flaw in Pay for Performance 
Full article at Harvard Business Review Dec. 2008  click here