Articles tagged with: Ceo
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Guy Phillipson, CEO, Internet Advertising Bureau -
Balancing online and offline media spend
2/3 regularly watching TV while surfing the internet
online is the entertainment channel
TV & online is a golden combination
The quest for brand differentiation
we see 3000 Brandmessages a day.
How can we differenciate good advertising
the Internet is a two Way Advertising Street.
not a high cost …
a great article on how the performance of a CEO could be enhanced & measured.
Giving employees a voice
Ben W. Heineman, Jr. The Fatal Flaw in Pay for Performance
Full article at Harvard Business Review Dec. 2008 click here