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Guy Phillipson, CEO, Internet Advertising Bureau -
Balancing online and offline media spend

Keyfacts: 

 
The quest for brand differentiation

Keyfacts:

we see 3000 Brandmessages a day.
How can we differenciate good advertising
the Internet is a two Way Advertising Street.
not a high cost …

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Crowd-Sourcing the World - Leverage the unused work force:
A startup hopes to tap into the expertise of developing nations via cell phones. An easy System like MechanicalTurk.com from Amazon to get unused work to everybody. 

In my opinion this is a ground breaking scalable businessmodel for

affilliatemarketing
marketing networks
telecommunication companies like Nokia,Sony,Samsung,Apple, Orange, Telecom Italia, O2, Vodafone, …..

Transaction-based working tasks for the crowd. Only Knowledge and action counts, and that perhaps the problem. Problem for the focus group from Nathan Eagle, and in general. But let´s try and improve the understanding …