London Business School, the Daily Telegraph and Google via Youtube Channel are partnering to provide unique bite-sized insights contributed by some of the UK’s leading organisations.

Drawing inspiration from successful leaders becomes critical. They invite you to watch, engage and debate with the Survival of the Fastest community. Join at http://www.youtube.com/user/survivalofthefastest 
Guy Phillipson, CEO, Internet Advertising Bureau -
Balancing online and offline media spend

Keyfacts: 

2/3 regularly watching TV while surfing the internet
online is the entertainment channel
TV & online is a golden combination

 
The quest for brand differentiation

Keyfacts:

we see 3000 Brandmessages a day.
How can we differenciate good advertising
the Internet is a two Way Advertising Street.
not a high cost …

Leadership changes in a networked world: 

 
YESTERDAYs LEADER DESK:

The traditional leadership model demonstrates us, that the responsible leader at the top drifts through

information, 
communication, 
coordinating, 
the vision and strategy, 
and being the one who was accountable.

 
CHANGING LEADER DESK:
But today, when networks are serving as both sources and as platforms for communication and change, leadership models must evolve, says Weinberger. 
Evolving crowdsorcing leadership model:

faster access 
more detailed information 
all over the world.  
no longer be the sole propriety of the leader 
will become a factor of the community as a whole. 
Leadership in a networked world is the property of the network
not …

Social media marketing has different approaches and the economic targets are not really measureable und clear. To get a more insight view why social media is perhaps a marketing strategy within a downtown you can join the following Webinar at Awareness
 
RESEARCH FOCUS & KEYSPEAKER
Josh, Vice President at Forrester, is one of the most prominent and frequently quoted research analysts. He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks, and wikis, published …